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Business is about movement, tempo, and change. Seldom has there been so much drive and energy as there is today. The transformation and digitalization of society and the economy is presenting every industry and business sector with new challenges. Companies are having to rethink how they see themselves, develop successful business models, respond to fierce competition, and establish relationships with increasingly self-confident customers.

 

With the online magazine Transformation Beats, advisory firm goetzpartners scrutinizes these changes and focuses on the trends and companies that are leading the way. It addresses the most important questions surrounding strategy, M&A, and transformation for CxOs, entrepreneurs, and managers. Editorial support for the magazine is provided by independent journalists.

 

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Smart farming technologies

The digital farmer

Digital technologies are apparently revolutionizing farming. We asked Marion Meyer, Head of Business Development, and Jörg Migende from the Digital Farming business unit at the agriculture group BayWa whether there is any truth to this claim, and what it means – for farmers and for BayWa.


About Transformation Beats