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Business is about movement, tempo, and change. Seldom has there been so much drive and energy as there is today. The transformation and digitalization of society and the economy is presenting every industry and business sector with new challenges. Companies are having to rethink how they see themselves, develop successful business models, respond to fierce competition, and establish relationships with increasingly self-confident customers.

 

With the online magazine Transformation Beats, advisory firm goetzpartners scrutinizes these changes and focuses on the trends and companies that are leading the way. It addresses the most important questions surrounding strategy, M&A, and transformation for CxOs, entrepreneurs, and managers. Editorial support for the magazine is provided by independent journalists.

 

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Using digital technologies to better engage with customers

Increasing sales with AI in CRM

Many companies rely on Customer Relationship Management (CRM) to better serve their business customers – because this consistent customer-centric focus will make a company more successful. At least, that’s the theory. Salesforce expert Oliver Oursin explains in an interview how software solutions and artificial intelligence can help.


About Transformation Beats