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Business is about movement, tempo, and change. Seldom has there been so much drive and energy as there is today. The transformation and digitalization of society and the economy is presenting every industry and business sector with new challenges. Companies are having to rethink how they see themselves, develop successful business models, respond to fierce competition, and establish relationships with increasingly self-confident customers.


With the online magazine Transformation Beats, advisory firm goetzpartners scrutinizes these changes and focuses on the trends and companies that are leading the way. It addresses the most important questions surrounding strategy, M&A, and transformation for CxOs, entrepreneurs, and managers. Editorial support for the magazine is provided by independent journalists.


Change Management

Change Management

Organizations are in a constant state of development. The reasons for this are diverse and in most cases interconnected. Market requirements, customer demands, changes in personnel, parts of the business being sold, company acquisitions, regulatory standards, pressure from the competition, or even price developments all provide an impetus for transformation processes both large and small. They force the business to re-align and adapt its processes and structures. The term change management refers to planning and organizing a company’s transformation and putting it into practice, along with all the considerations and activities involved along the way.


Faster innovation, shorter innovation cycles


It has always been important to adopt a cautious and targeted approach to change management. However, in times of digitalization and globalization in all areas of the working world, change management has become more significant than ever. The challenges are more complex, innovation cycles are becoming shorter, and business processes faster. How companies deal with these changes is therefore becoming increasingly critical to their success. Management has a very special role in this process: they need to understand that managing progressive change in every organization is now a permanent part of their work.


Numerous change concepts can be introduced to respond to this challenge. The aim of these concepts is to help manage the issue of change. Change management is taught in MBA courses at business schools, and is based on the theories of Kurt Lewin and John Kotter. In Lewin’s three-phase model, the steps required for successfully managing a change process are called unfreezing, moving, and refreezing. Kotter developed his eight-step process at Harvard Business School. According to this model, profound change can become ingrained in the company culture only when management takes on the active role of change agent – because change agents are the ones who initiate the change process and steer it in the right direction.


Conflict management and culture change


Ultimately, this kind of change process or change in company culture isn’t just about guaranteeing success with short-term objectives. It is also significant for establishing appropriate conflict management measures should any obstacles arise. Given the increase in pace caused by digital transformation and more rapid corporate change as a result, this is becoming an increasingly significant component of personnel management. That’s why staff development is one of the most important factors for management to successfully introduce


Change management on


When changes are on the agenda, companies end up following completely different paths. Transformation Beats features interviews, reports, and opinion pieces on what can be done, looks at who spearheads change management, and examines how it can be implemented.